The 64GB variant of the iPhone 8 will be 64000 rupees and the 256GB variant of 77000 rupees. Apart from this, the base variant of iPhone 8 Plus will be Rs. 73000 and 256 GB variant Rs. 86000 There are far more features than iPhone 8 and 8 Plus in the iPhone X. The phone is expensive as well. Its base variant will be Rs. 89000 and 256GB model variants of Rs. 1 lakh 2 thousand, but the base model in the US is $ 999, which sits around 63000 and 256 GB memory The model is $ 1149, which sits around 74,000 in Indian currency. Overall, this phone will be about 39% expensive in the Indian market.
There is always a difference between the price of the iPhone in India and the price of land in other countries. Apple has never cleaned any reason behind this, but after some years of analysis, there are some important reasons to look like ...
1. currency ...
There is a huge difference between the currency and the Indian currency in India. Apple always sells its products by removing its profit margin. Now if there is a difference in the tax rate, then Apple's profit margin will be lower. In such a way, the company raises the price of its product so that the price of the currency will not increase or fall on Apple's profit margin. If the value of the currency is $ 67, then Apple can also consider it worth 90 rupees per dollar. This is just an example. It does not know what Apple's math says in it.
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2. To sell your old handsets ...
One reason may be that India is a cost effective market. Cheaper price is given here. Apple has tried to sell its old models many times in the Indian market. Just like the iPhone 4S, which offered the offer, Apple's phone was available in just Rs. 17,000. These offers came in when the 5S and 5C had already arrived in the market. There may be some such planning behind keeping profit margins in a cost effective market.
3. Intermediaries ...
Apple has no store in India nor any production unit. The company sells its products through India through franchisees. In such cases, profit margin is also higher with middlemen. A little part goes to middlemen and a little closer to the company. When the phone is imported it may be expensive because of this process.
Apple can not make its official store in India until any of its production units are here. As per the rule, unless one part of any company's product is made in India, it can not open its official store here.
IPhone, iPhone X, iPhone 8, Apple, Smartphone, Tim Cook
4. Profit margin ...
The Apple company is quite keen on its profit margin and the iPhone's class. That is why Apple's marketing strategies remain on profit instead of units. Even though few handsets are sold, but the profit is not low. In such a situation, the company has done many surveys several times that people are ready to pay for their handsets. Based on this, the company sends its handsets to any country. It can be seen in contrast with a company like Shomei. The company sells its handsets on a unit basis and its profits margin is lower. This is the reason why the phones of Shaomi are so cheap.
All these are just estimates, but seeing Apple's marketing strategy, it seems that they can be right.
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