Today I will talk about how to increase website rankings by SEO Techniques. Before starting, you need to be aware of the initial two topics. The first is "What is SEO, and how does it work", the second is what is "White Hat and Black Hat SEO" (types of seo). I hope that you have good knowledge about these two.
Read here to learn more:
(1) What is SEO, and how does it work?
(2) What are White Hat and Black Hat SEO (types of seo)?
Types of Seo Techniques
SEO There are two types of techniques:
- On page SEO (On-Page seo techniques)
- Off Page SEO (Off-Page seo techniques)
On Page Seo Techniques
On page SEO By using certain techniques on the website page, one can rank the ranking number of any website. Understanding what those techniques are and how to use them right, in the following
1. Page Title is the most important root of any "article i.e. post". So always try to be sure that the page title contains the most specific keywords related to the post. Or, try writing a similar page title to the keyword.
One thing must be done to keep in mind that the keywords never repeat in the page title. If possible, use the word that addresses some keywords in the page title like - Learn, Guide, Top, Hindi (in Hindi) ...
2. Use the keyword related to the post in either URL or Permalink Structure. Do not use the utpalang permalink structure.
E.g. - https://www.sahiaurgalat.com/10-03-2017/what-is-parlink-structure
Try to use small and only keyword-driven permalink structure.
Such as https://www.sahiaurgalat.com/permalink-structure
Do not use stop words in permalink: like - in (in), then, is, etc. Before publishing any post, preview it once and check that the page URL exactly as you like it or not.
For example, this is a good URL or permalink structure:
https://www.sahiaurgalat.com/search-engine-optimization-seo-hindi
3. Meta Description Tags Meta description tags Any other "web page header" contains a snippet of HTML code (part or piece of a specific part of the article). Better summaries about that page, the work of which is done.
- For example: When we search something on a search engine (like Google), one page comes frankly, which looks like links to many articles are visible. As shown in the following photo, a link is visible. You may be able to see that a small piece of small article is showing in the green box that has a special keyword like - film, movie, cinema The page titles that are meaningfully interpreted. Which is very beneficial for SEO.
meta description tags
Then use the keyword in the meta description so that the SEO for the better "Search Engine Results Pages (SERP)" is better. The meta description is better than 120 characters and less than 160, that means the length of the meta description is between 120 and 160 characters.
4. Use the related picture in your article, as surely as by putting a picture related to the article in an article, it becomes very easy for readers to explain that article. By which readers do not feel bored. Along with the picture, you can also use video, graph, etc. Because of all this, readers give more time to your website, which is very good according to the search engine's algorithm.
5. Title tags (Heading Tags - H1, H2, H3, .. H6) play an important role in onsite SEO. When writing articles, make sure to use keywords in these tags.
Keep in mind that the keywords are different in every tag. That is, collect some of the most relevant keywords related to the article, then write these keywords as a note in the decreasing order. Finally, use all those keywords to rotate in H1, H2, H3, H6.
Wordpress, like most CMS (Content Management System) automatically creates the H1 tags of the article's page title. Well, the most weighted title tags are H1, H2 and H3 only.
6. Write Niche Content, the article must be completely consistent with your page title. When writing a classy article, it is very important to use the keywords properly. When a reader starts reading your article, he tries to find the same thing in the article that you have written in the page title. Because the reader has come to your website reading the same page title.
So the real thing is that if the article does not get a hundred per cent from the page title, then the reader will leave immediately to read another article. Which is not exactly right according to the search engine rules. From this point of view, the search engine will guess that this page has some zigzag, that is why the reader is leaving the page and going back instead of reading. As a result, your website's page ranking will fall.
Making an article better means being a true believer in the eyes of both search engine and reader. So the point of the issue is that the article has been written so that each reader can spend more time on your page. As a result, the search engine will increase your website's page ranking.
Note: Use at least 300 words in each article. Well Google thinks the better the article will be, the better it will be, but this does not mean that you write anything.
7. Keyword Density, use only your specific keywords in the initial 100 words of the article. Keep in mind that the keywords do not repeat frequently, but rather make the right keywords form the correct sentence. L. s. Make sure the Spraying LSI Keywords is done by the search engine, making it easier for the search engine to understand the subject of your article. So when a reader searches for something related to those keywords, then the search engine tries hard to keep your article on the first page.
Most importantly, use keywords only up to 1 to 1.5%.
8. Internal Linking, while writing the article, try to write sentences and words that are related to the second article on your website. And then add those sentences or words to your other related "article URL link". To understand the best example of internal links, be sure to check out any Wikipedia articles. Must add at least 2 internal links to each article.
9. Add external linking, according to the search engine algorithm, adding an article or page to an external website in an article makes it easy for the search engine to accurately predict what your article is about. As a result, when a search engine searches anything related to your article, then the search engine tries to bring your page to the top of the search result. From which he gets very good rankings in the article "Search Results Page". Consequently the ranking of your website increases.
Keep in mind: Do not add too much external links.
10. Website Speed & Performance, According to Google, any website's ranking also relies heavily on the speed and functionality of its website. This means that if the speed of a website means "page loading time" is slow, most readers leave that page and go to another website page. And do not come back to your website again.
According to some survey, it has been found that 70% of online passports do not go back to the website that the speed of the website is more than 4 seconds.
So to correct the speed of your website without delay, you need a better theme, fast hosting service,
CDN. (CDN) and image optimizer should be started.
11. Image Optimization, when you insert a picture into one of your articles, then enter the title of the title in the Title Name of the picture and enter keywords related to the image and article in alt text. E.g. (Title: On page SEO technology or On-Page seo technique) and (alt text: image optimization or image optimization).
Whenever you insert a picture in the article, then note that the size of that image is very small. Right below I have given the names and links to some WordPress plugins. Through which you can make the size of the image used in your article i.e. too small, the quality of resolution is reduced.
Some of the best wordpress optimization plugins links: EWWW Image Optimizer, Shortpixel Image Optimizer, Imagify Image Optimizer, Optimus - WordPress Image Optimizer etc.
12. Build Responsive Website, responsive website means, if you are able to see and read an article on your laptop or desktop computer, look and read in the same way in mobile and tablet, Then the website on which the article is located is a Responsive Website.
In 2015, Google had penalized the ranking of all the websites that were mobile-friendly, which was not mobile friendly. It can be a shila shila still ... Let's assume for some time that there is nothing like this in today's time, but what about tomorrow? If the 2015 event comes like a storm again? The rankings made for your website can come down in a moment. And the rest, you know how hard work has to be done to improve the ranking.
For this, create a website structure such that the theme of the website should be mobile friendly.
Off Page Seo Techniques
Off page SOO The job of technology is to improve the ranking of a website. This technique is used by visiting outside (outside of website). Right below I have some special point points (points) by off-page SEO. The technology is explained, which is the best and affordable off-page SEO. There are techniques.
1. Connect with social networking sites (social networking sites), social networking sites are the best places to market and promote related to any work. Who does not belong to social sites today (except those who do not run the Internet).
If you join social sites, share your website with everyone in public, share it with them, think about how much "back links" will be. At the same time if someone liked that article and he publicly shared that article in all its Friends list, then think again and all the back links were ready. Likewise, this shillisha will continue till then
