5 fast Tips for Optimizing Your E-Commerce search in Fewer Than five Days
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When you’re running a business, it’s easy to get caught up in the day-to-day rat race and not keep up with the most current trends. If you’ve let your store go to seed a little bit, it’s time to step up and make a change.
The good news is it doesn’t take long to get your operation into top shape.
In less than five business days, you can build up your sales, lower your bounce rate and build up your audience.
All it takes is a little elbow grease and a few small adjustments.
1. Harness the power of product images. According to a study from product-video services company Invodo, 92.6 per cent of all consumers feel that visuals are the most influential factor when it comes to making a positive buying decision.
If you’re only using one image, or your images aren’t very high quality,
you’re not optimizing the impact of your product pages.
Your product images should be clear and high-quality, but not so high-quality that they affect page-load times, especially on mobile devices.
As more and more shopping goes mobile, balancing on that fine line becomes increasingly important.
Consider either buying a high-quality camera and teaching yourself to use it or contracting with a professional photographer.
The good news about your photos is that once they’re done they’re done, you might have to do a little resizing and cropping for different platforms, but it’s less work than you’ll probably have to do to massage your copy to match each platform’s algorithm.
A picture is worth a thousand words. Well, a good one is. How good are yours?
2. Follow up on abandoned carts. When Envelopes.com was trying to figure out how to optimize its conversion rates, they decided that the best place to start would be high-intent customers who didn’t make a purchase for one reason or another.
They concentrated on one area: abandoned virtual-shopping carts. If you’re looking for a motivated audience that’s already interested in your product, you can’t do much better than abandoned carts.
A user clicked on your product and not only considered buying it but actually, put it in their shopping cart.
On the scale of lead intensity, that’s somewhere above “white-hot.” So what do you do? Just what Envelopes.com did, as their Core DNA case study notes.
They found that, for their purposes, a 48-hour delay worked best on their follow-up emails. Once they sent that message, they experienced a whopping 40 per cent conversion rate for abandoned carts, which is unreal.
Abandoned carts aren’t a failure, they’re an opportunity.
Seize it with both hands.
3. Make your site (more) mobile-friendly. Does your e-commerce platform maximize your conversions, your site load times and your sales on mobile? Mobile e-commerce sales in the United States are projected to break $338 billion by 2020, according to one Statista assessment, and that’s no accident.
People are leaving their computers behind to shop from their tablets and smartphones more than ever before, and if your site isn’t optimized completely for mobile, you’re going to lose out.
Recreation-product manufacturer Exxel Outdoors decided to re-platform to a more mobile-friendly site design recently because they weren’t seeing the conversions they thought they should.
That decision paid big dividends for them. As related in a BigCommerce case study, the company saw a 272 per cent increase in mobile conversion rate and a 193 per cent increase in mobile revenue year over year.
Re-platforming’s one of the more drastic steps you could take, but streamlining your site and making it faster for mobile will absolutely help your conversion rates. Don’t neglect mobile.
5. Fix your SEO for related products. This is a fairly simple fix, but you’d be surprised how many sites don’t actually do it. If you have got connected product, concentrate them on one page instead of making a separate page for every model or colour.
Make one page for related products.
Use a drop-down menu or another technique to let users choose which colour, size, model or type they want.
As Search Engine Watch notes, Zappos does an excellent job of this. This will make sure your SEO juice is concentrated in one page, not spread out across multiples.
6. Write your own product descriptions. If you’ve worked in e-commerce for any length of time, you’ve probably seen this pattern play out over and over again: A new product comes on the market, you search it on Google and every single listing has the same verbiage.
This is lazy, and honestly, it’s just bad SEO and bad practice in general.
Don’t duplicate the product copy you got straight from the manufacturer if you’re a reseller. Make sure you write your own.
For one, the copy’s often just plain wrong, even directly from the manufacturer.
For another thing, you can bet that most e-commerce sites will copy it directly, which weighs you down in SEO.
None of these solutions is likely to take you long to check on or implement, at least at a basic level.
But you’d be shocked what sort of effect they can have on your bottom line.
Make sure you do not deed cash on the table. Optimize your e-commerce shop today and discover what you’ve been missing out on.
Related: This Entrepreneur Didn't Pay Himself a Salary for 5 Years After He Started His Business How This Entrepreneur Grew His Passion for Luxury Wines Into a Business A Simple Solution for Complex Sales Teams: PipelineDeals
10 tools and coaching courses to spice up your SEO game
Just to allow you to grasp, if you get one thing featured here, Mashable may earn an associate degree affiliate commission.
Boost your site's search results with these online courses.
Boost your site's search results with these online courses.
Image: pexels By STACKCOMMERCEMashable Deals2019-09-13 09:00:00 UTC These days, it's incredibly easy to build a website.
Turning that website into a success, though? Not quite as simple.
You can good your on-line look the maximum amount as you would like, but if it ranks low on search engines, nobody will see it.
Your company possesses to be one among the primary results; otherwise, you would possibly additionally be invisible.
Fortunately, even if you've never thought about SEO a day in your life, there are tools and training courses that can help you boost your ranking.
Here are 10 of them, all on sale: RankTools Pro is like a digital doctor for your website. The app diagnoses your site's key performance areas, looking at everything from your Google rankings and social media standings to your IP impact and malware.
Using over 20 different tools, it'll then help you devise a solid SEO plan so you can rank higher and bring more traffic to your site. Worth $1,199.40, a lifetime subscription to RankTools Pro is currently just $29.99.
Total beginner when it comes to SEO? This simple tool will help streamline the process and revolutionize your SEO game by breaking down everything into three key parts: competitor and keyword identification, backlink research, and page auditing.
You'll get access to 21 different tools to help you amp up your site's ranking and make strides in your marketing game. Typically $500, you can slash 95% off and get a lifetime subscription to SERPstash for just $24. 10 tools and training courses to boost your SEO game Amazon rules everything around us.
If you've already hopped on the selling game, this consultancy package can give you insights into your competitors' pricing strategies.
That way, you can get a leg up and increase your traffic.
It takes just seven working days and the entire package includes an SEO health checklist, up to two new SEO optimized product descriptions, meta, picture, and alt tags, and product hosting on the product listing site.
This consultancy package is usually $325, but you can get it on sale for just $79. 10 tools and training courses to boost your SEO game Taught by a best-selling Amazon author, entrepreneur, and SEO coach, this course will show you how to drown out competitors and rank on Google.
You'll begin with a free 15-minute coaching call to ask any questions you may have. Then, in less than an hour, the content will cover how to gauge your competition, use authoritative sites to rank in Google, and use webmaster tools to check your performance, and crawling and indexing status.
Typically $200, you can slash 93% off this training and get it for just $12.99. 10 tools and training courses to boost your SEO game Through 29 lectures and two hours of content, this course covers the four most effective ways to sell on Amazon: Amazon SEO, recommendation algorithms, Amazon ads, and high-converting product listings.
You'll learn how to dominate your product niche after studying the case of a million-dollar business.
This course usually retails for $200, but you can sign up now for just $12.99. 10 tools and training courses to boost your SEO game If you're unfamiliar with the way the web works, don't fret.
This Technical SEO course can get you up to speed in just one day.
With just two hours of training, you'll uncover all the tips and tricks to make your site rank higher in SEO, boost engagement, and increase conversions.
It's like an insider's guide to keeping your web pages user and search engine-friendly. Originally $200, this course is on sale for just $12.99.
10 tools and training courses to boost your SEO game Across eight courses and over 200 lectures, this training bundle will help you earn a coveted spot on the first page of Google's search results.
You'll master everything from keyword research and conversion rate optimization to content marketing and social media.
Heck, you'll even get a master course in the complex, but incredibly lucrative Google Adwords. Valued at $979.92, this training bundle is just $30 here.
10 tools and training courses to boost your SEO game If you've got the basics of SEO down, but want to dive in a bit deeper, this advanced course is the way to go.
In just an hour, you'll discover concepts like Latent Semantic Indexing (LSI) and Term Frequency times Inverse Document Frequency (TF-IDF) – or in other words, the secrets of the pros that you can't just Google.
With lifetime access, this course will help you future-proof your SEO strategy and keep you focused on the right tactics. Pick up this Beyond the Basics course for just $19 now.
10 tools and training courses to boost your SEO game This 12-lecture course will show you three new ways to get traffic to your website in under an hour.
You'll learn how to rank higher in search traffic through image best practices like sizing, rendering, and tagging, and put your new knowledge to the test through high-performing social media posts.
Typically retailing for $200, you can get the Google Image SEO course for $12.99.
10 tools and training courses to boost your SEO game Wrapping 16 SEO courses into one, this 15-hour training guide offers instruction on everything from SEO basics, to keyword research, and on-page optimization, to search optimization strategies for images and videos.
You'll learn about backlinking and email marketing best practices and ultimately discover how to use all of these things to make your site look and act more professional within its niche.
You'll even walk away with a shiny certification when you complete the course.
5 ways for rising Your Website’s uxor to spice up SEO
It used to be that to rank high in search results all you had to do was invest a little time into keyword research and link building efforts.
Google has come a long way since then. It is harder than ever to beat out the competition and appear on the first page of search results.
With over 200 ranking factors contributing to where your website will appear in Google, the new reality is that UX, or the user experience, plays a large role in your ranking status.
In fact, SEO and UX have partnered up. They are working together to either help you or hurt you when it comes to search results. In short, what’s good for the user is good for the search engines.
If you’re looking for ways to improve your website’s UX so you can increase search rankings, drive more traffic, and boost conversions (and even sales!), keep reading. UX can be summed up as how a person experiences your website while they’re navigating your webpages.
Is your site understandable, easy to navigate, and gives people a reason to engage with your content?
Or, is your website frustrating, confusing, and not giving site visitors what they’re looking for?
Answers to these questions will give you insight into the status of your site’s UX.
It’s important to note that user experience is different than usability, though the terms are often used interchangeably:
User Experience: how the design of your website helps shape a user’s experience while on your website.
It also involves a person’s subjective feelings while on your website including whether they feel your site is valuable, engaging, and easy to use.
Usability: how easy it is for people to interact with your website and find what they’re looking for.
It also refers to the technical effectiveness of your website, including how easy it is to learn, how many errors are on it, and how functional it is.
UX and usability often overlap.
The key difference is that your goal for usability is that your website is easy to use.
When it comes to user experience, the main focus is the user’s perception while interacting with the site.
So, now that you know what UX is and how it differs from usability, you might be asking yourself what user experience has to do with SEO.
The easiest way to think of the partnership between SEO and UX is like this:
SEO targets search engines and ranks you high or low depending on the success of your efforts User experience targets your site visitors once they land on your website and start interacting with your webpages.
Without SEO, you’ll have no traffic coming to your website; and without a good user experience, your site’s SEO will suffer. And so the circle goes round and round.
Altogether, Google ranks websites based on many ranking factors such as quality of content, keywords, image optimization, inbound links, site structure, and readability.
Yet, there’s more to content than just answering search queries, having fast loading images, and providing quality backlinks.
If your site is slow to load, confusing to navigate, or just plain boring, Google won’t consider it one of the best results and will rank you low in search results.
That’s why focusing on user experience is so crucial to your success as a website owner.
For the first two strategies, you’ll need to sign up for a free Google Analytics account if you don’t have one already.
People abandon websites for many reasons. Common reasons include the keywords you’re ranking for may not relate to your site’s content, your website may be slow to load, or site visitors may experience errors when they land on your site.
When it comes to bounce rate, the lower the percentage the better.
According to a RocketFuel study, a bounce rate between 26%-40% is perfect:
To improve the user experience, comply with 508 accessibility, and lower your site’s bounce rate, follow these best practices:
Create multiple landing pages for organic traffic to land on that target different keywords for different types of visitors
Write high-quality content with relevant keywords built into the content and add image alt tags Craft a relevant meta description that draws people to your website when your site turns up in search results
Focus on content organization, use of whitespace, large fonts, bullet lists, and good colour contrast Increase site speed Use a responsive theme and make sure your site is mobile-friendly
Remember, bounce rate is only one of many metrics used to help you determine your site’s user experience.
Keep an eye fixed on the info, however, take into thought all following married woman ways for reinforcing your site’s SEO.
The more engaging and valuable your site’s content is, the longer people will spend on your site exploring what you have to offer.
This includes reading blog content, leaving comments, and even buying products and services.
SEMRush conducted a ranking factors study and found that the top three things that affect your search results include: direct website visits, time on site, and pages per session (with bounce rate coming in at number four).
If you want to see how long people are spending on your website as a whole, go to Audience > Overview in your Google Analytics account:
To see however every webpage is doing, go to Behavior > Site Content > All Pages:
Use this data to see what’s working on your website and what’s not. Continue to give site visitors more of what they want, and less of what they don’t seem interested in.
For instance, if you notice people spend a lot of time reading infographics, add more into your content marketing plan.
On the other hand, if you notice that people aren’t spending a lot of time on one of your landing pages, test it to see why.
Some reasons could include:
Ranking keywords have nothing to do with your products or services Information on the landing page overwhelms site visitors Call to action buttons aren’t clear.
The homepage of your site is inaccessible from your landing page
This is where A/B testing your website’s elements is helpful. By testing each element individually, you can see what site visitors like, and what they don’t.
From there, you can make data-driven decisions to improve your site’s UX.
Headings are the roadmap guiding your site visitors through your content.
They’re also the way search engine crawlers understand the purpose of your website.
In fact, proper heading use makes it easier for both site visitors and search engines to see what your content is about.
They create a logical hierarchy, organize thoughts, and make scanning written text a cinch.
Only use one h1 tag on each webpage on your site, like the Center for Parent Information & Resources does for their blog content:
This way people can understand the primary focus of your page and crawlers can index your site under the right categories in search results.
In addition, keep your h1 tag near the top of your webpage and make sure to include keywords in it, preferably at the beginning of the page’s title.
You should only use one H1 header per page, per good design and accessibility practices.
Other headers, such as h2-h6, should be used to organize the rest of your webpage so site visitors can easily scan content and understand what each section is about. They should go in chronological order so site readers and assistive technology device can accurately portray your website to all users. You can use as many headers as is necessary, so long as you are not only using them for stylistic reasons. For example, Rowell Family Empowerment makes use of h2 headers to separate ideas in their blog content: Again, use keywords in your headers so site visitors understand what they’re reading and crawlers can index your site properly. It may appear obvious, but many websites fail to make navigation of their website easy to use.,
This negatively affects UX and SEO.
When it comes to navigation menus, check out these tips:
Avoid complex, multi-level, or confusing menu items Make sure your mobile site’s navigation is easy to use Include a navigation menu on all webpages.
People won’t always land on your site’s homepage Consider making your menu sticky on your desktop site so it follows site visitors as they scroll
Add a search bar so people can type specifics for what they’re looking for on your site Lastly, limit the number of navigation menu items you have.
It will facilitate to spice up link authority to the remainder of your web site.
When your navigation has too many links, it makes it harder for your other webpages to rank in search results.
A great example of a clear, understandable navigation menu is found on Toms River X-Ray: If you design your web site's navigation menu the right way, Google will not only crawl it properly but also show your menu in actual search results:
Then when people see your website in search results, they can click on a specific webpage rather than hunt for it on the homepage.
Want to make sure your navigation menu looks good on mobile devices?
This free, interactive tool shows you exactly what site visitors see when visiting your site on their mobile devices.
With mobile traffic accounting for over 50% of global online traffic, it’s important you focus on the mobile user experience.
Not to mention, Google is going to start ranking search listings based on the mobile version of your website before looking to desktop versions.
This is making mobile UX more important than ever! Ultimately, navigation affects how many people will convert once they land on your site.
Making it easy for people to navigate your website and find what they need will also boost the number of pages people visit, increase your session duration times, and of course, help you rank better in search results.
The speed and performance of your website have long been a ranking factor.
And as of July this year, the speed of your mobile site has become a ranking factor as well. But more importantly, your webpage’s loading speed affects the overall UX of your website from the point of view of a site visitor.
Think about how they feel when they navigate your webpages, read your content, and purchase your products.
When you do this, invest some time in improving your website’s UX, you’ll see that your search rankings will naturally begin to improve right alongside.
And as an added bonus, make sure to check out our 2 part blog series about how designing your website for accessibility will improve your website’s user experience
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