The Competition Commission of the European Union (EU) has imposed a penalty of 149 million euros (approximately 11,760 million rupees) on blocking competitive online search advertisers on Google.
This penalty has been charged with misuse of its strong position in online advertising. This is the third opportunity when the commission has imposed a penalty on Google for violating competition rules within two years.
Google's parent company earns billions of dollars from Alphabet advertising, and in the year 2018, its tax profit was $ 307 million.
EU's Competition Commissioner Margaret Vester said that what Google did was against the EU's anti-trust laws. He gave information about the results of the long-running investigation of Google's Adsense advertising business in Brussels.
Vester said, "The investigation shows how Google misused its strong position to prevent websites using brokers rather than the AdSense platform."
The commission found that Google and its parent company, Alphabet, violated EU anti-competitive regulations. The company used restrictive provisions in the contract with websites using Adsense. This has prevented Google's rival companies from giving their advertisements on these websites.This penalty has been charged with misuse of its strong position in online advertising. This is the third opportunity when the commission has imposed a penalty on Google for violating competition rules within two years.
Google's parent company earns billions of dollars from Alphabet advertising, and in the year 2018, its tax profit was $ 307 million.
EU's Competition Commissioner Margaret Vester said that what Google did was against the EU's anti-trust laws. He gave information about the results of the long-running investigation of Google's Adsense advertising business in Brussels.
Vester said, "The investigation shows how Google misused its strong position to prevent websites using brokers rather than the AdSense platform."
"We have always believed that healthy and competitive markets are in the interest of everyone, and in the wake of the concerns of the Commission, we have made major changes in our products, and this change will take place in the next few months," said Global Walker Ken Walker. Will be in front of people. "
In July last year, the European Union imposed a fine of 4.3 billion euros (about $ 344 billion) on Google.
The European Commission gave the decision after investigating the claim in which it was alleged that American company Google wrongly made Google search engine more vigorously under its mobile device strategy.
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