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Know What is SEO - What is Search Engine Optimization?



Know What is SEO - What is Search Engine Optimization?
Search Engine O

ptimization is what Hot Hindi means - SEO means Search Engine Optimization. SEO is the job of Optimizing the Website for Search Engines SEO is a technique, so that we can do all this.

Design and Develop a Website so that it has a good rank in Search Engine Results.

Improve Quality and Volume of Traffic on Website on Search Engines.

Understanding how Algorithms work and log what you can search and marketing on this basis.

Know What is SEO - What is Search Engine Optimization?

  • SEO is a Subset of Search Engine Marketing. SEO means we also have SEO copyrighting, because Maximum Techniques use Text to promote Sites on Search Engines.
  • If you want to learn Basic SEO, you need to understand how Search Engines Work works.



How Search Engine Works - How does the search engine work?
Search Engines perform many activities, so that they can deliver search results.

Crawling - Fetch (Collect) as many pages on a website are called "Crawling". This work does a software called Crawler or Spider (Googlebot, In Case Of Google).

Indexing - Process to create an index of all Webpages and store it as a database is called "Indexing". Indexing has a main function, using such words and expressions that can be described in Page best way.

Processing - When a Search request arrives, and Search Engine finds it in its database, this process is called "processing".

Relevancy Calculating - Every single Page has a String that calculates how many times the page has been searched, and its Relevancy Display Engines display.

Displaying Results - This is Last Step of Search Engine Activities. In this, the best Result of Searched Keywords is displayed. Basically, these are the process of displaying results in a browser.

Search Engines such as Google and Yahoo! Change your Relevancy Algorithm many times in every month. When you see Change in your Rankings, this is due to the Algorithmic Shift, which is outside of your control.

Normally all Search Engines have Basic Principal Same, but little difference is only in their Relevancy Algorithms, which results in a huge change in results.


What is SEO Copywriting?
SEO Copywriting is a technique that allows the contents of the website to be converted so that users can easily read it. It also helps Search Engines in Ranking Pages.

In addition to text, SEO Copywriting is
Know What is SEO - What is Search Engine Optimization?

available on the Site Other Contents such as Title, Description, Keyword Tags, Headings, and Alternative Text also make View Able (Readable). The main Aim of SEO Copyrighting is the Search Engines Perfect Results. Show the same as Genuine Content Pages and Useless Pages, called "Doorway Pages", which are only made for High Rankings Achieve, can be avoided. .


What Is Search Engine Rank?

Whenever you search any Word Search on the Search Engine, you get thousands of results. Ranking is done according to the tendency of the searched words. Those sites that are in the top of your results, they show their rank, that is, the rank of 1st of the first site is 1st and Ranking will increase as you move forward. SEO is a process that lets websites get High Rank in Search Engine Results from Designing And Developing.


  • What is On-Site, On-Page and Off-Page SEO?
  • There are 3 ways of Normally Search Engine Optimization:

  • On-Site SEO - This comes with the Crawling and Indexing Part of your Blog, what type of site SEO Spider will you see and your website's Internal SEO Structure you can do on-site SEO.

  • On-Page SEO - Have Good Content, Use Good Keywords, Use Keyword in the right place, give title to every page correctly, etc. it happens.

  • Off-Page SEO - Link Building, Link Popularity Increasing, Submiting Open Directories, Search Engines, Link Exchange, Etc. it happens.

  • Search Engine Optimization Techniques
  • There are two categories of SEO Techniques:

  • White Hat SEO - Techniques that believe in Search Engines Good Design and approve.

  • Black Hat SEO - Techniques that do not approve Search Engines and also reduce effects. They are also called spamdexing.



White Hat SEO
A SEO Tactic is considered as a white hat SEO if it has these features:

It follows the Guidelines for Search Engine.
There is no type of deception in it.
This is Engaged in Search Engine Indexes, and Helpful for User.


Ensure that the content of the Webpage is for users, not just for search engines.
It Ensure Good Quality of Web Pages.
It Ensure Availability of Useful Contents in Web Pages.

Always follow a white hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get success.


Black Hat or Spamdexing
An SEO Tactic is considered as a Black Hat or Spamdexing if it has these features:

Trying to get Rank Improvements that have not been approved by Search Engines.
Redirect users from one page to another, which is not Human Friendly for Search Engines.

Redirecting users to a page which is different from Our Page which was ranked by Search Engine. One version of a page should be served by Search Engine Spiders / Bots and the Second Version Human Visitors. This is called Cloaking Search

Engine Optimization Tactic.
Use hidden or invisible text in the background color of the page, use the Tiny Font Size and hide them within the HTML code.

Many times, repeating the same keyword in Meta Tags, and using such keywords which are not related to Website Contents. This is called Meta Tag Stuffing.
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