For a lot of on operating with Chrome extensions, watch our video tutorial Interacting with Browser Content From Your Chrome Extension.
One of my favourite things regarding the Chrome applications programme is, however, protrusile it's.
It appears like there's a Chrome plugin for regarding everything you'll ever presumably wish.
But, have you ever ever needed to make your own Chrome extension? Have you ever wondered how difficult the process would be or what it would entail? Well, it seems it's super easy—probably tons easier than you are ever imaginary.
In this tutorial, I'm attending to show you the way to make a basic Chrome extension regarding five minutes—no joke! What we are going to build I’m pretty obsessed about the speed of my website, http://simpleprogrammer.com, so I often utilize sites like GTmetrix to check my site speed, just to make sure it isn’t slowing down.
GTmetrix screenshot I’ll usually check different sites that I’m on similarly, thus I will see however they compare.
Well, wouldn’t or not it's nice if there was a Chrome extension that allowed you to use GTmetrix to envision website|the location|the positioning} speed of no matter site you happened to be browsing, just by clicking a button? I checked the Chrome Web Store and there wasn’t an extension that performed this action, so that’s exactly what we are going to build today.
What is a Chrome Extension? Before we have a tendency to start building our extension, it’s most likely an honest plan to own a basic understanding of what a Chrome extension is and the way Chrome extensions work.
An extension is essentially simply an internet page that's hosted among Chrome and might access some further genus Apis.
This kind of extension puts a button within the Chrome toolbar which will show associated markup language page once clicked and optionally execute some JavaScript.
can even modify associate existing page loaded within the browser exploitation Content Scripts. But for this tutorial, we have a tendency to square measure attending to keep things easy.
If you are interested in learning more about Chrome extensions in general, check out Chrome’s extensions documentation.
Step 1: Create the project The first factor we want to try and do is produce the project and every one the files we want for our extension.
Let’s begin by making a brand new directory that we’ll decision “GTmetrix Extension.” We’ll put all the files we need for our extension in this new folder.
Chrome permits the North American nation to load a plugin by informing it at a folder that contains the extension files.
All Chrome extensions require a manifest file. The Manifest file tells Chrome everything it has to grasp to properly load the extension in Chrome.
So we’ll produce a manifest.json file and place it into the folder we have a tendency to created.
You can leave the manifest file blank for currently.
Next, we’ll need an icon for our extension. This simply has to be a 19x19px PNG file. You will get a sample icon from Google’s demo project that you simply can modify.
Next, we’ll need an HTML page to show when a user clicks our Browser Action, so we’ll create a popup.
HTML file and a popup.js file in our “GTmetrix Extension” directory.
Due to security constraints, we have a tendency to can’t place inline JavaScript into our markup language files within our Chrome extensions, thus we've to make a separate file to carry any JavaScript code we want and we’ll reference it from the markup language file.
Step 2: Create the manifest file Now that we've our basic project structure, we need to add the code to our manifest file to describe our plugin to Chrome.
Most of the fields throughout this JSON file unit obvious, thus I won’t waste some time explaining everything, however, observe of the browser_action section wherever we tend to specify what the default icon is and what markup language page ought to be displayed once the Browser Action button is clicked.
You’ll conjointly notice I’ve additional a permissions section that specifies that we want to own permission to access the activeTab.
This is needed so as to change the North American nation to induce the URL of the present tab to depart this world to GTmetrix.
Many of the genus Apis Chrome exposes for you to use along with your extensions need you to specify any permissions you need.
Step 3: Create the UI The next step is to create the user interface that our Browser Action will display when it is clicked.
4 ways to Optimize Your web site to Rank on Google in 2019
Content promoting and improvement have come back to a protracted method since the first days of search.
Simple tricks like keyword stuffing have fallen by the edge as Google has become a lot of enlightened in its ability to know the content.
Here are the simplest four ways to optimize your web site to rank on Google in 2019. Let’s look at four areas in which optimization can play an important role in 2019 and beyond.
1. Content Optimization Optimizing the content of page refers to anything that improves the quality of the content on a page.
These changes make it easier for both your audience and search engines to understand what the page is about. Properly address user intent.
It’s no longer a question about having the best content, but rather having the best content that matches the intent behind the search term. Carefully analyze the SERP, its features, and PPC ads for hints on the most likely intent.
Thoroughly answer the questions associated with a search term. People search Google to find answers to questions. Those questions aren’t always evident in the keywords people use.
But you can find them in the “People also ask” (PAA) section of the search results.
These are lists of frequently asked questions that Google has mapped to particular search terms.
Clicking on any of these questions can lead to additional questions to include in your article. Google has done all the work, of which you can take advantage.
Proper internal linking with appropriate anchor text. Internal linking provides the ideal opportunity to create clusters of content focused on a specific topic.
It’s rare that a site can rank well with just one post on a topic.
It’s equally unusual for a topic to be so shallow that one page can address all possible intents.
Use internal links to create content clusters that address these intents.
Google crawls these pages and forms associations between them, based on the links, anchor text, and text surrounding the link.
Ensure the anchor text for these links includes descriptive and highly relevant keywords.
Avoid using terms like “click here.” Orphan pages, those without any internal links pointing to them, are hard for both users and search engine to find.
Although they may get indexed, like from a sitemap, the lack of internal links will impact its ranking potential.
Use a tool like Screaming Frog SEO Spider to find these pages on your site.
Proper external linking. Avoid linking to your SERP competitors of the keyword being targeted.
A link is like a vote.
When you link to the competition, you’re telling Google that their page is better than yours. Don’t help your competitors, regardless of their position in the SERP.
Avoid linking to SERP competitors for keywords that are closely related to semantically.
A well-written page can rank for a number of semantically related topics.
Helping the competition ends up being self-defeating. Ensure your article provides comprehensive topic coverage.
Create a topic model of the subject that you wish to cover.
Evaluate the competition against this model to uncover content gaps that you can exploit.
Apply this against your page as well, to ensure your content is the best on the web. Manually creating a model for every topic is prohibitively time-consuming.
An SEO content analysis tool like MarketMuse uses AI to hurry up the method.
This example above is from MarketMuse, which I tend to use quite often when doing content optimization.
2. Technical Optimization Technical optimization usually refers to anything that helps ensure a website is properly crawled and indexed by search engines.
However, it can also apply to any technical activity that improves a site’s ability to rank well. Ensure robots.txt allows crawling.
Search engines can only index pages that they know about, so if they can’t crawl a page, it’s unlikely to be indexed.
Likewise, they can rank pages that are not in their index. Include the URL in the sitemap.
A sitemap is a file that provides information about pages on your site and helps search engines crawl it more intelligently.
Adding the URL to your sitemap provides for faster discovery.
Avoid deep site architecture.
Limit the number of clicks it takes to each page to a maximum of four.
Pages buried deeper than this are hard to reach, for both search engines and people.
As a result, these pages see little traffic and are more likely not to get indexed.
Screaming Frog Spider can help find these pages.
Speed up your web pages.
Page speed is a ranking factor for mobile searches that applies in specific situations. However, it’s universally accepted that visitors will quickly abandon a site that takes too long to load.
There are a number of ways to address the issue, including: Compressing images Using reliable dedicated hosting Employing a content delivery network (CDN) Optimizing CSS code and its delivery Minifying Javascript, CSS, and HTML Avoiding number external services and poorly coded CMS plugins These are just some general areas where gains are typically found when looking to speed up a website.
Since every site is unique, consider a page speed testing tool like Google Pagespeed Insights or GTMetrix.
These programs appraise individual URLs and provide specific suggestions on a way to improve page speed.
3. User Experience (UX) Optimization UX optimization deals with any changes that will enhance the experience of consuming the content.
Page speed can be considered a UX element because slow loading pages detract from the overall experience.
However, since we’ve already covered that, let’s look at some others.
Meet Web Content Accessibility Guidelines (WCAG) It’s good practice to ensure your site’s content meets WCAG guidelines.
These guidelines have been created to help web developers ensure their content is more accessible to people with disabilities.
Some of these ways include filling in “image alt text” tags to describe images using text for those who are visually impaired. Use headers to organize information.
Headers and subheaders are not only great for organizing content, but they also make it easier for readers to scan.
Plus, they give search engines a better understanding of the contents of a page. Pages should be device responsive.
In 2018, over fifty-two of net traffic came from mobile devices.
Your site needs to adapt to the constraints of many different devices and format itself accordingly.
The design should be aesthetically pleasing.
, the greatest turn off for new visitors is one that’s ugly.
Although beauty may be in the eye of the beholder, a functional site still needs to be easy to look at.
Design and UX are not only about the visual aspects on the website but also the entire experience of a customer as they journey through your sign up flow and which pages they visit.
For example, a company called SalesMsg improves engagement and customer experience by integrating SMS texting in corresponding with their customers.
This helps visitors come back to the website repeatedly after receiving SMS text notifications, repeated visits to pages on a website boost it’s ranking overall.
Make sure navigation elements are easily understood.
From a visual aspect, these elements need to be easy to comprehend.
When using text as a navigation aid, use common words that are unambiguous and familiar.
Build-in social sharing incentives.
Use elements like click-to-tweet and social sharing buttons to encourage engagement.
Social is a great discovery tool.
Not only are these components easy to incorporate, but they also increase your chance of gaining coveted backlinks from other sites. Social shares are actually a very important metric which most brands forget, I spoke to Jeremy Boudinet from Nextiva who about this, here is how he put it: “If you write an article with a high number of social media shares and publicize that number on the post itself, that screams ‘this is an authoritative piece’ and dramatically amplifies the likelihood of generating passive backlinks and further social sharing over time.” Use images that convey the major points of the post.
Avoid using stock images just for the sake of having an image.
Some people are visual learners, so use images purposefully as another way of making your point. Over 25% of Google searches are image searches.
Although click-through rates are less, consider optimizing for this traffic source. Optimizing images is a lot simpler than page optimization.
Elements to focus on are the image filename, alt text attribute, image caption, and surrounding text content.
Ensure every page has a clear CTA.
Technically this won’t help your page to rank better.
But, since you’re doing all this work anyway, it makes sense to maximize your conversion opportunities.
Adam Legas who is the founder of Nanohydr8 equates this with a call to action in your emails, if the subject line doesn’t capture their attention then the email will not be opened and your overall deliverability of campaigns will suffer. Same with content and websites, if there is not clear CTA or action a lot of time people will not engage with your content.
4. Metadata Optimization, Generally speaking, metadata isn’t as important as it once was.
However, there are some elements that should be optimized.
Optimize title tags for search.
Title tags are an important factor in helping Google understand the content on a page. It’s a search visitor’s first experience of your site, so make sure to get this right.
Google limits title displays to a maximum of 600 pixels which works out to be about 50 to 60 characters.
Put important keywords first, but make sure it’s still readable by humans.
Use concise and descriptive URLs.
WordPress automatically converts the post title into the URL, but it’s not always the best choice.
Take for example this article on my blog, “How To Write a Press Release in 7 Steps [w/ Examples and; Templates].” Since the keyword being targeted is “how to
Create enticing meta descriptions. A meta description isn’t a ranking factor, but a good one will increase your all-important click-through rate.
So give them a reason to click.
The description in this example encourages people to click.
Why? Because they’re curious about the “crucial another half.” That fear of missing out is an ancient and proven fear upon which you can capitalize.
Employ schema markup where appropriate.
Pages don’t get extra points for using schema markup.
But anything you can do to make it easier for Google to understand your content is a step in the right direction.
Schema markup code, added to your website helps search engines offer additional information to users.
That richer search experience can bring much more relevant traffic than a basic SERP entry.
Here’s one for comparison.
Although there are over 600 different types of schema, there is generally only a handful with which most content marketers should familiarize themselves.
Those include organization, local business map, product, breadcrumbs, article, video, event, recipe, and FAQPage.
If you use WordPress, consider the Yoast SEO plugin as it offers support for a number of popular schemas.
Conclusion Google’s search algorithms continue to increase in sophistication, bringing with it new opportunities to improve content.
There are many ways to optimize a web page, but they all fall into these four main categories.
Follow the Pareto principle and focus your initial optimization efforts on the 20% that’s going to give you 80% of the results.
Dmitry Dragilev Dmitry Dragilev is that the founding father of JustReachOut.io - a SaaS that has helped 5000+
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